Making Your Video

Businesses continue to use video as a marketing tool because video works. A good production provides audiences the opportunity to understand what you do and to trust in you.

A one-minute advertisement might look simple. But often, it represents many hours of production work including planning, writing, rentals, permissions, graphics, editing, actor acquisition and the list goes on.

There are four phases of a video production. Knowing them can help you plan for your video with a realistic budget in mind.

1. Conceptual

During the conceptual phase we will focus on the concept and goal of the production. We will clarity the story’s message. A budget will be determined. Music will be considered. And the screen formats will be decided on in terms of traditional and social media aspect ratios.

2. Pre-Production

During this phase, we look at the nuts and bolts of the production. A script is written and is tied into other factors like run time, hiring of actors and personnel, locations, audio and lighting needs, scheduling and more.

3. Production

During production raw footage is shot. Depending on the type of production, stock footage and special animations will be acquired. Logos will be delivered or created. The complexity of the video determines how long the production will take.

4. Post-Production

Editing of video, audio and music occurs during post production phase. Everything comes together to create a professional and compelling presentation.

That final sequence is rendered into one universally playable format such as a Quicktime or MP4 file. And the different versions for traditional and social media are created. This includes landscape, portrait and square aspect ratios.

Other Possible Production Costs

Script Development
On-Screen Talent
Studio Rental
Multiple Locations
Video Crew
Make Up And Hair
Music Production
Music Licensing
Stock Music (Royalty Free)
Location Costs:

• Indoor vs Outdoor

• Green Screen and Compositing

• Studio Rental

• Travel Between Locations

Special Video/ Visual Assets:

• Third Party Special Effects

• Stock photos

• Still Images

• Licensed photos

• Custom photography

• Video

• Stock video

• Licensed video

• Illustrations/3-D elements

• Stock illustrations

• Custom illustrations

• Purchased 3-D models